We won't publish the whole book due to legal terms but we post the introduction written by Joel Comm:
In January 2005 I published an ebook called AdSense Secrets: What Google Never Told You About
Making Money with AdSense. The book explained everything I’d discovered over the previous
months while testing and experimenting with Google’s AdSense system.
It contained all the strategies, ideas, methods and approaches that I was using on my websites to
generate five- figure checks every month from Google.
The book was just 66 pages long — but as soon as it hit the Web, it sold like hotcakes. Internet
publishers couldn’t download it fast enough. They wanted to know what AdSense could do for them.
The success of that first edition took me by surprise. I was stunned at the rate at which people snapped
In retrospect I shouldn’t have been surprised at all. Google had launched AdSense in June 2003,
eighteen months before the ebook came out. Until then, Google had been known mainly as a search
engine that produced better results than AltaVista and was easier to use than Yahoo (which shows how
long ago 2003 was!). It was running ads on its search results, which seemed to be doing well, but no
one was sure what effect its contextual advertising program would have or whether it would be
beneficial to anyone.
There was a lot of suspicion — and for good reason. It hadn’t been long since the Internet bubble had
burst, shattering dreams of dotcom fortunes and wiping out millions of dollars of venture capital.
After being told that buying a domain and picking up users would build an asset that could be sold for
enough cash to buy a house in Cancun — heck, to buy half of South America — Internet companies
suddenly discovered they didn’t have enough money to meet payroll.
I was just a small publisher when the crash happened, but I wasn’t the only one wondering what to do
So when a company produced a product that promised it would change the Web, turn websites into
cash cows, and allow people to give away content and still earn money, it was hardly surprising that it
met with a touch of cynicism.
We’d heard it before.
Critics wondered whether Google would be able to parse pages well enough to serve ads that users
Experts questioned whether Google would be able to pick up enough inventory to fill all of the slots
that would become available on the Web if anyone could place ads on their pages that easily.
And writers noted that contextual ads were all well and good, but it was user behavior that mattered
more. A site about literature, for example, might serve ads for first editions but if it’s used by readers
who have come from music sites, it might be smarter to serve ads for study guides and student loans.
Google wasn’t tracking that data. (They do now!)
My first experiments with AdSense suggested that the critics were right. AdSense was a waste of time.
My Experiments with AdSense
I signed up with AdSense in June 2003, as soon as it became available, serving AdSense off just a few
of the pages on my early websites.
By the end of my first day with AdSense, I'd delivered several thousand AdSense impressions and
earned the princely sum of… $3.00. I didn’t exactly burn down the house.
I didn’t see a great deal of potential based on that figure, but I figured it couldn’t hurt to place the
AdSense code on more pages. Over the next couple of months, I increased my impressions 25-fold.
But my earnings didn’t go up 25-fold. The ads were on my site and people were seeing them, but no
one was clicking them. And because of the way that Google was paying for the ads — on a cost-perclick
(CPC) basis rather than the old cost-per-mille basis that paid a set amount for every thousand
impressions whether users clicked them or not — those ads weren’t making money. My click-through
ratios were so bad I needed thousands of visitors to net just $30 per day.
So I took the code off.
That was a big mistake. Just how big came clear a few months later.
In April 2004, ten months after signing up for AdSense, I attended an Internet conference. There were
about two dozen entrepreneurs there, all looking for ways to make money online. As I was sitting in
the conference room, the person next to me had his laptop open and was looking at his AdSense
I could see he was making between $200 and $300 a day — more than ten times what I’d made on one
of my best days!
It was one of those eureka moments, one of those times when you wonder how you could have missed
something so obvious and so good.
I pulled out my own laptop and right there in that conference room I did what I should have done at
the beginning. I started playing with my AdSense code.
I looked again at the different ad unit sizes. I tried out different color schemes. And I adjusted where
the ads appeared on the page.
That day, my AdSense income rocketed to $80, about four times a typical day’s earnings that I had
been making until then from AdSense. All of those impressions I’d been generating were starting to
convert into clicks — and those clicks were bringing me real money.
That was when I realized that there really was something to AdSense, that this system really did have
the ability to change the Internet.
It could let publishers write about whatever they want, give their content away for free, and still make
enough money from advertising to make a very good living.
The critics were wrong. I’d been wrong. AdSense could work.
So far though, I’d just made a few quick changes to my AdSense units, based on instinct and curiosity.
If I was going to maximize my earnings, I needed to know which were the best places on the page for
which ad formats, in which colors and on what content. I wanted to understand exactly how AdSense
worked so that I could be sure that my Web pages were always making all the money they could.
Guesswork is fine when you want to play, but I was trying to build an Internet business and that meant
taking measurements, keeping records and coming up with strategies that had predictable, repeatable
results. I needed to take an industrial approach to my revenues in the same way that a retail store tracks sales to know
which products are the most popular and which shelves they need to put them on.
So I kept testing. I kept trying new strategies and I kept notes of everything that happened. When an
idea succeeded, I extended it to all of my other ads. When it failed, I made a note, and dropped it.
After a few months I was making $500 a day from AdSense and sometimes even $1,000.
And I found that once the ads were optimized, I didn't have to do another thing. As long as I continued
to put up content, the ads — and the revenues — would take care of themselves.
I wasn’t the only one doing this though. Internet forums at the time were filled with people swapping
ideas about what they had found worked for them while using AdSense. Whenever someone came up
with an optimization technique that worked, they’d put it on a forum. Whenever someone asked how
they could increase their earnings, their question would pick up a long list of answers.
I was sharing my findings too but the forums weren’t particularly userfriendly. If you were already
using AdSense, the Internet marketing forums could help with troubleshooting and provide ideas to
squeeze more money out of a site. But for people starting up, it was a horrible experience. The
forums weren’t guides, and they weren’t meant to be.
A lot of the people I knew, though, needed information that was easier to use. They wanted to know
what AdSense was and how it worked.
That was why the first edition of this book was such a success. Publishers were beginning to realize
that AdSense could bring their sites money. It could do everything that the Web had promised in terms
of freedom, independence, enjoyment and revenues, too.
That hunger to learn hasn’t changed.
If anything, it’s grown as increasing numbers of people have come to understand what AdSense is,
what it can do and what it can do for them.
And so I welcome you to the 6th expanded and updated edition of the world’s most-read book on how
to make money with Google AdSense!"
Read more about Joel at his home page: Joel Comm's official website
Catch your book now and start earning money!
No te pierdas el tema anterior: Google le da un ligero cambio a Adsense con Material Design