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How to know which keywords are easy or hard to rank for?  How to know which keywords are easy or hard to rank for?

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When it comes to keyword research, what strategy do you guys follow? The keyword difficulty score varies for the same keyword if you enter it in different keyword research tools, so that's kind of unreliable.

But when I check the stats of the sites ranking on page 1 for a particular keyword, what is the threshold I should tend to stick to? I've been sticking to a DA and PA of less than 30 for at least 1 of the first 5 results so it's correct or not? and please correct me if I'm wrong
Am new to the wonderful forum, I have worked with multiple firms.
you can check Marketing automation platform video one of my work.
Thanks for your assistance.

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